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Shaping the policy agenda: Telecommunications, Media, Technology

INTERNATIONAL INSTITUTE OF COMMUNICATIONS | AUSTRALIAN CHAPTER

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You are here: Home / News / Australia introduces media bargaining code

Australia introduces media bargaining code

December 13, 2020

‘Fair remuneration’ to address power of digital platforms

The Australian government will introduce a binding code, designed to address the power imbalance between news media businesses and digital platforms, says telecompaper. The ‘News Media and Digital Platforms Mandatory Bargaining Code’ code establishes a negotiating framework enabling parties to bargain in good faith and reach binding agreements. If the parties are unable to reach agreement, then an independent arbiter can determine a fair level of remuneration under an arbitration model. Platforms will be required to give 14 days notice of algorithm changes that impact news media businesses.

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