Bing search engine could be expanded if Google withdraws
In contrast to Google and Facebook, Microsoft has announced its backing for the proposed media law in Australia, reports Reuters. It described the new code as a ‘reasonable attempt to address the bargaining power imbalance between digital platforms and Australian news businesses’. Microsoft said it will offer small firms the chance to transfer their ad business to Bing with no costs, while investing further in the product. Google has a 94 per cent share of search in Australia.
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