Ethnographic research shows why women are integral to the future of tech
Jing Yi lives in an apartment in Singapore where she looks after her toddler. Her son’s play area is extremely well organised, with books, games and toys as well as the ubiquitous iPad. In previous interviews I had always found that young children will play on an iPad indefinitely, and yet this didn’t seem to be a concern for Jing Yi. As well as ensuring that that device was loaded with appropriate, educational applications, she explained that the iPad was charged to 10%; thus her son could play on it only for a limited time, after which he would divert his attention elsewhere, with no tears or tantrums.
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