Digital Group used ‘well recognised processes’ in political campaigns
The UK Information Commissioner’s Office has concluded a 3 year investigation into Cambridge Analytica and its parent group, SCL, concluding that there was no evidence that it misused data in either the 2016 Brexit campaign, or the US presidential election in the same year. The Financial Times reports that the Information Commissioner, Elizabeth Denham, described to a parliamentary committee how the methods used were ‘in the main, well recognised processes using commonly available technology’. The ICO had previously fined SCL Elections for a failure to hand over data when they were already in administration. The paper quotes Alex Taylor, formally the chief data officer at Cambridge Analytica as saying that ‘all the former staff of the company have had their reputations unfairly tarnished, and these findings will be of some comfort as they move on with their lives.’
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